2018 Recruitment Marketing CPR

Best Practices for Improving Your Application Conversion Process & Delivering Outstanding Results Featuring Highlights from the Fortune 500 Application Conversion Process Audit

Companies today are investing significantly in recruitment marketing and talent acquisition to attract and recruit the best talent. In the United States alone, companies spend $160B annually on recruiting. Fifty-nine percent of companies are investing more in their employer brand compared to last year and the average recruiting cost per hire is estimated to be $3,500 – $4,000.

Unfortunately, despite the significant investment and unrelenting effort to find the best sources and channels to attract the right candidates to career sites, candidate conversion rates typically reach only 10 to 20 percent from a company career site.

View the webinar with Madeline Laurano, Co-Founder and Chief Research Officer, Aptitude Research Partners , and Pete Sanidas, Vice President, Revenue, and Leader of the Talemetry Research Team, to discuss the importance that conversion has on recruiting success and highlights from our 2018 Fortune 500 Conversion Audit.

We will share the latest findings after auditing the conversion process of the Fortune 500, and provide you with simple changes you can make to your application process to dramatically increase your application completion rates. During this interactive webinar, you will learn:

  • The importance of the conversion process and its impact on recruiting success
  • Results from the Talemetry Research Team’s 2018 Fortune 500 Conversion Audit
  • Specific recommendations for improving candidate conversion
  • The importance of personalization to overall conversion

Featured Speakers

Madeline Laurano
Co-Founder and Chief Research Officer, Aptitude Research Partners 

Madeline LauranoMadeline’s primary focus over the last 12+ years has been on the talent management market, specializing in talent acquisition. Her work helps companies both validate and reevaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before Aptitude Research Partners, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is co-author of Best Practices in Leading a Global Workforce and has been quoted in the Wall Street Journal, The Boston Globe, Yahoo News, and The Financial Times. She is a frequent presenter at industry conferences, including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, GDS International’s HCM Summit, and HRO Today.

Pete Sanidas
VP Revenue, Talemetry

Pete SanidasPete Sanidas has spent almost 20 years helping enterprise organizations attract and recruit the best talent. Under his leadership, Talemetry has taken the lead in recruitment marketing and has given the recruiting industry a blueprint to mature and advance recruitment marketing practices with the EVOLVESM Maturity & Efficiency Framework. Pete is passionate about bringing modern marketing best practices to improve the corporate recruiting world, and is a well-known thought leader and speaker in the industry.

View the Webinar