Modern Recruitment is Modern Marketing 

Free Webinar: How to Shift Your Approach to Improve Your Results

Recruiting for high volume and hourly positions is no easy task. Employers must continuously attract enough quality talent to meet the demands of a mobile workforce. But with little to no control of applicant flow, the constant demand to fill open positions, significant time to hire and high turnover rates from hourly workers, organizations face some big hurdles in finding and attracting great talent that will contribute to their business.

So how can companies change their approach in recruiting for high volume positions? The answer is by thinking like a marketer. Modern recruitment has direct parallels to modern marketing. Candidates expect the same consumer-grade experiences they receive from B2C marketing in their recruitment marketing. The complex, multichannel, personalized, integrated and data-driven nature of modern marketing should influence the way that recruiting organizations and professionals treat recruitment. By shifting your approach, you can fundamentally impact the way you attract candidates and deliver recruitment results.

Join us for this insightful webinar featuring Cameron Laker, CEO and Co-Founder of Mindfield, to learn top recruitment marketing best practices for high volume hiring, including:

  • How you can leverage your own talent database to find candidates, build relationships and pipeline talent for future hiring.
  • How you can optimize your career site to engage talent and showcase your employer brand.
  • How you can incorporate leading recruitment marketing technologies to get more candidates into your talent funnel.
  • How you can directly impact candidate conversion rates by applying a marketing approach throughout your entire high volume recruitment process.
  • How you can prioritize and invest in your recruitment marketing strategies, processes and technologies for the future.

Featured Presenter

Cameron Laker, CEO & Co-Founder, Mindfield


Cameron Laker is the CEO and Co-Founder of Mindfield, a leading RPO provider for hourly employers. Mr. Laker co-foundedMindfield in 2005 and since then has developed recruitment solutions and strategies for more than 100 hourly employers. In his leadership role, Mr. Laker leads the company strategy and drives innovation around how Mindfield uses technology and innovative tactics for engaging the candidate market. He has a diploma in Integrated Management Studies from BCIT and is a member of the Entrepreneurs Organization (EO).

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