Evolving the Effectiveness of Your Recruitment Marketing Function

The Essential Framework for Success

In the rapidly changing talent acquisition landscape, recruitment marketing has emerged as a strategic and effective mechanism for attracting and connecting with talent. But larger enterprise organizations often lack awareness of the maturity of their recruitment marketing strategies and capabilities. Nor is it clear to them how to advance their recruiting organization to the next level of recruitment marketing maturity to optimize performance.

So what can companies do to identify where their gaps exist, and improve their strategies, processes, and technologies? Join us for this insightful webinar featuring George LaRocque, Principal Analyst and Founder, HRWins Reports on HR Technology Innovation. Learn about the critical framework for evaluating, evolving and improving your recruitment function so you can more effectively deliver the talent that will drive your organizational performance—both now and in the future.

Join us for this forward-thinking webinar and you will learn:

  • The four primary levels of recruitment marketing maturity
  • How to self-identify and assess which stage of recruitment marketing maturity best depicts your organization
  • Practical steps for moving your recruitment marketing function to the next level
  • How to prioritize and invest in your recruitment marketing strategies, processes and technologies for the future

Featured Presenter

Principal Analyst and Founder, HRWins Reports on HR Technology Innovation

George LaRocqueGeorge LaRocque, Principal Analyst and Founder of HRWins, has more than 25 years in the HCM industry. A former practitioner in talent acquisition, talent management, and HR, he turned technology vendor executive for some of the market’s largest brands. Now he’s an HCM market analyst and advisor focused on users and developers of HR technology. He is the publisher of HRWins research and reports on workforce trends and related innovation in tech. He helps employers understand the trends that are impacting their workforce today and in the future. He helps HR service providers and technology vendors with a unique perspective on the HR customers and the changing workforce.

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