The Recruitment Marketing Handbook

What is recruitment marketing? How can you put it into practice and improve the effectiveness of recruiting in your organization?

The Recruitment Marketing Handbook covers employer brand, segmentation, attraction, and beyond to fully map recruitment marketing through the entire recruiting process. Each chapter is full of information and tips you can put into practice immediately.

Chapters include:

  • Recruitment = Marketing
  • Employer Branding
  • Great Recruiting Starts with Segmentation
  • Advertising, Job Boards, and Job Distribution Sites
  • Proactive Recruiting to the Rescue
  • Ongoing Candidate Relationships
  • Mobile Recruitment Is Just Recruitment
  • Don’t Just Do Social, Be Social
  • Capture and Conversion
  • Analyze, Refine, Repeat
  • And much more!

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